Sales to success
The top people we train get emotionally involved with the people they serve. The successful really care about their clients, and this true feeling comes through loud and clear to the people they’re selling. That’s why the successful gets so many referrals. I don’t think any salesperson ever made much money in a normal market without a rich flow of well-deserved referrals. We’ll show you the techniques you have to use to get a lot of referrals because most people won’t think of it by themselves, but the secret behind the technique is caring. When the buyer of your offering sees the cash register behind your eyes ringing up your earnings if he says yes, he’ll automatically fight you. Instead of giving him a powerful emotional reason to want to do business with you (because he can see that you really care about his welfare) you’ve given him a powerful emotional reason for avoiding doing business with you.
I’ve met a few salespeople who hate other people. Out of the millions in sales, there are a few thousand who can’t stand their fellow man. And some of them manage to make fairly good money. But I never knew one who wasn’t always scrambling from job to job because people-haters make enemies faster than money. Successful , on the other hand, tend to stay with what they’re doing for a long time. And they use some of the generous money they’re making to build their clientele. It all comes about because they’re experts not only in sales but also in caring.
Tags: Business